Attic Salt runs monthly creative retainers for real estate developers across Mumbai, Thane and Navi Mumbai — social media creative, campaign adaptations, print and outdoor collateral, and sales gallery assets. One team that already knows your brand, instead of briefing a new one every month.
Most developers invest properly in a launch, then hand the ongoing work to whoever is free. Eighteen months later the brand that was carefully built has been quietly rewritten by a hundred small, urgent decisions nobody had time to think about.
A township brochure in one visual language, a luxury tower in another, the corporate deck in a third. Individually fine. Together they tell a buyer that nobody is minding the brand.
A Diwali post needed by Thursday. A hoarding adaptation for a new site. A CP deck for a meeting on Monday. Work that was never planned, always urgent, and always compromised by the deadline.
Each new hire re-learns your brand from scratch — the fonts, the tone, why the last developer's palette doesn't work for your buyer. You pay for that ramp-up again and again.
Real estate social media marketing handled by whoever has capacity, working without positioning. It fills the grid. It does not build the brand or bring a serious buyer any closer.
Monthly grids for corporate and project handles — launch teasers, construction updates, festive posts, possession milestones — designed from your brand system rather than a template.
One campaign idea resized and re-thought across every placement: hoardings, press, digital, lift branding, society standees. Adapted properly, not stretched.
Brochures, floor-plan folders, price sheets, site signage, hoarding design and CP collateral — produced continuously as inventory, phases and offers change.
The experience centre is where the sale actually happens. Wall graphics, model displays, AV loops and takeaways, kept current as the project progresses.
Planned ahead rather than scrambled. A festive calendar mapped to your launch timeline so the topical work supports the commercial one.
Investor decks, channel partner presentations, land-owner pitches and internal reviews — in the same visual language as everything else you send out.
The point of a retainer is not cheaper design. It is that the work stops being urgent — because it was planned, and because the team producing it already understands the brand, the buyer and the project.
A short planning call each month maps what's coming — launches, milestones, festivals, campaigns — so the work is scheduled rather than reactive.
Every request sits in one visible queue with an owner and a date. You always know what is in progress and what lands when.
Retainer work jumps the queue. Adaptations and social creative move in days, not weeks, because the brand context already exists.
Every quarter we look back at what was produced, what performed, and whether the scope still matches the pipeline — and adjust it if not.
A retainer earns its keep when the volume is real and recurring. If you need one brochure a year, a project engagement is the better fit and we will say so.
If you have a project coming up, or would simply like to talk about what we can do for you, let’s talk!
