Vrushali Keer
Co-founder · Creative
Runs the creative. Design, art direction and the decision about what a project should look and feel like before anyone has seen a floor plan.
About Attic Salt
We didn’t choose real estate.
It chose us.
Attic Salt is a branding and marketing studio in Powai, Mumbai. We build brands for real estate developers — project launches, corporate identities and the websites that sell them. Most of that work came to us through someone we had already worked with.
- Since
- 2015Powai, Mumbai
- Launched
- 50+ projectsResidential, luxury and township
- Working across
- Mumbai & PuneIncluding Thane and Navi Mumbai
How it started
One project.
One referral.
Then another.
Attic Salt started in 2015 like any other studio down the street — taking on any and every piece of work that came through the door.
One of those jobs was a real estate project. We did it well. The developer introduced us to two friends who were also building; they introduced us to others. The introductions never really stopped.
Somewhere along that chain we stopped being a studio that did real estate work and became a real estate studio. We never set out to specialise. Our clients made that decision for us, one referral at a time.
Specialising wasn’t a strategy. It was a consequence.
What we believe
No one falls in love with square footage.
They fall in love with a story, and with how a place makes them feel. So we build stories buyers want to belong to — blending buyer psychology, market insight and a little creative theatre.
Every project deserves its own personality. Our job is to find it, name it and make it memorable — so the brand doesn’t just stand out, it sells out.
Where strategy meets storytelling
What we do
Four ways we work with developers
01
Project Launch / Campaign
Naming, positioning, identity, brochures and channel partner kits — everything a project needs to reach the market with a clear point of view.
Project launch → 02Corporate Branding
A new identity, or a rebrand of one that no longer reflects the developer you have become — mark, language, collateral and the system that keeps them consistent.
Corporate branding → 03Web Design
Corporate websites, project microsites and campaign landing pages, built for how Indian buyers browse, decide and enquire.
Web design → 04Creative Retainer
Brand, project and social media creative on an ongoing monthly basis, for developers with a live pipeline.
Creative retainer →Who we are
The people behind the work
Omkar Joshi
Co-founder · Strategy
Runs the strategy. Positioning, naming and the slower question underneath every brief: what is this buyer actually buying?
Clients
Let’s work together
If you have a project coming up, or would simply like to talk about what we can do for you, let’s talk!