ORIENT CORP
OBJECTIVE
To design a distinct corporate brand identity for a developer with a legacy spanning 70+ years.
Client
Category
THE ATTIC SALT APPROACH
Brief
Create a future-ready logo using geometry as a design theme. Also keep the brand positioning rooted in values and culture.
Idea
We developed a geometric monogram using the letters O-R-I-E-N-T and paired it a culture-oriented positioning “Sahitam Samvrudhhi”.
