Nahar Olivia
OBJECTIVE
To launch a new tower in a highly-reputed and well-established township.
The goal was to create a positioning that conveys the benefits of living in a new tower, but within a township.
The goal was to create a positioning that conveys the benefits of living in a new tower, but within a township.
Client
Category
Work
Inventory
THE ATTIC SALT APPROACH
Insight
When people come home from a long day at work, or after a long commute, they cherish accessibility.
After a tiring week, they want luxury and leisure, but within reach.
Idea
We positioned Olivia as “A World Within”. Where the buyer gets all the benefits of an established township, ready amenities, and well-set locale with the novelty of a brand-new tower.
