Juhi Empressa
OBJECTIVE
Located near Palm Beach road, Juhi Empressa was to be positioned as one of the most ultra-luxury projects in Navi Mumbai.
Client
Category
Work
USP
THE ATTIC SALT APPROACH
Insight
The homes were larger than market standards, so only customers who truly have a taste of the finer things would be willing to pay a premium.
Idea
It’s not a home, to begin with. It’s the crowning jewel of your legacy that you have built. We position Empressa with a design language rooted in an Empirical theme. The copy is headed by one word per creative, linking resemblance to empirical elements.
